Choosing the ecommerce platform that will best serve your purpose is a hard decision. Every day, business owners from across the globe looking to expand their offering to internet users have to make a choice and adapt their strategy based on that. Without proper knowledge of a platform’s features, it's easy to make a bad decision, and the whole business will suffer because of it. So why don't you take a step back and find the time to compare the ecommerce platforms that you are considering to help you finally opt for the one that packs the features your business needs to grow? By pitting two high-class services together – in this case AmeriCommerce vs Shopify – you’ll be able to see the benefits side by side to help you make that decision finally. Read More…
Ecommerce Platforms Articles
How Attractive Packaging Can Grow Your Business
Depending on the product you purchase, the packaging can vary greatly. The packaging of a product you would get from an AliExpress merchant, for example, will differ very much from that of a product purchased from Apple. And the same goes for digital products, too.
There are many factors, but from the packaging’s perspective, the difference between AliExpress and Apple is that the latter company uses it to establish a communication channel with the end user as they unbox the product. And the attention to detail fosters that ‘Instagram moment’. In fact, during the last few years, unboxing has gone from being a seasonal pleasure, through to an online fad, and finally becoming a powerful ecommerce marketing tool. Read More…
LemonStand vs BigCommerce Comparison
When it comes to choosing between a small company and a giant, it's easy to make a choice. Things get harder, though, when you have to pick from one of two giants in the same industry. That's what happens when you are considering two of the best ecommerce platforms available on the market: LemonStand and BigCommerce. It's really hard to make a choice, but only after careful inspection will you be able to finally identify the hairline cracks on one platform and select the one that fully aligns with your goals. Price could be one of the differentiators, but that's only significant when you are on a budget. Read More…
3dcart vs Shopify Comparison
There are good reasons to consider either 3dcart or Shopify as the potential hosted ecommerce platform of choice. Both services provide a variety of features out of the box as well as 24/7 support, a key factor when selecting a service provider. This is because you want support available whenever you hit a roadblock so that the site doesn't encounter any interruptions. Still, when you look at either service from up close or start using their respective free trials, this is when you realize which one matches your personal needs. Read More…
Tips and Best Practices to Improve Your Online Store’s Conversion Rate
It's easy to launch an online store nowadays: ecommerce platforms are at your service and provide all the necessary tools to get you started. If you have the money to cover a one-year subscription plan and know exactly what you are going to sell, that's good, but it's only the start of a long journey through which key metrics such as conversion rate will decide the fate of your business.
The thing is that conversion doesn't come out of the blue, you need to create the milieu to make it happen. In other words, it requires hard work and optimization, so whether you are doing this for your own business or as a marketing director of an ecommerce company, conversion should be among the top items of the key performance indicators (KPI) for the year. Read More…
Accepting Digital Wallet Payments in Your Online Store
Mobile payments are an attractive way to pay because they are secure, fast, and convenient. But they are still relatively new technology, with Square being the early entrant that changed the way merchants accepted payments in 2009. Square was quickly followed by Google's Wallet service in 2011 and then PayPal Here in 2012.
But the breakthrough only happened when Apple launched its own mobile payments service, Apple Pay. Initially available in the U.S. only, Apple Pay hit the market as financial institutions and merchants were preparing to make a huge step toward secure card payments, migrating the payment infrastructure over to accept EMV (an acronym derived from Europay, Mastercard, and Visa) chip and PIN technology. Read More…
BigCommerce vs Volusion Comparison
Are you planning to open an online store but don't know how to get started? There are two options open to you: either develop a site on your own, assuming that you’re fluent in web programming or sign up for an ecommerce platform and have it online in just a few minutes. For the latter, however, you will need a rock-solid platform with a variety of features to choose from – ranging from design customization to marketing tools – for staying in contact with your customers. The good news is that both BigCommerce and Volusion pack a wide variety of tools that will help users kick-start their online business. Read More…
Shopify vs BigCommerce Comparison
As two of the biggest names in the ecommerce industry, you will likely have already heard of at least one of the names Shopify and BigCommerce if you have some sort of connection to the ecommerce market. Both platforms pack in the best sales features that we've seen from many ecommerce services, and all Shopify and BigCommerce plans include unlimited products, bandwidth usage, and 24/7 customer support. But there are key differences that users need to consider when selecting an ecommerce platform, and in this case Shopify has a different pricing strategy to BigCommerce. Read More…